I love the idea of rabbis holding a workshop with Hollywood writers – picture the intersection of “Desperate Housewives” and Moses – to strengthen their storytelling in front of their congregation. The point is, business storytelling benefits from other vantage points. That’s why I welcome today’s perspective from Nancy Dodd whose credits range from screenplays …more
Our humble corner now enters unchartered waters with two guest posts in a row (now one guest post away from “Bingo”). Teresa Pham captures the highlights from PRSA’s annual Media Predicts event on Wednesday evening. My two cents — Reed Hastings and Netflix will be the comeback story of the year in 2012. It’s easy …more
Writing alone does not guarantee terrific storytelling. You need to able to dig out that contrarian twist, anecdote or perhaps even failure that sets the stage for later success. Which brings us to the interview. Tom McHale, our director of client services based in Beijing, tackles this very subject — emphasizing scientific sources — drawing …more
The Thanksgiving break offered relaxation, pumpkin pie and plenty of football (sorry Niner fans). My personal indulgence involved reading Sports Illustrated cover to cover. The latest issue showcases long-form journalism at its best, examining the broad issue of sports in America with the piece “In My Tribe.” While I’ve pointed out that business communicators can take away lessons from the …more
Most of our client campaigns include the mainstream media as a target audience. More than the sheer reach, there’s a certain cachet that comes from landing in Fortune, The New York Times or TIME. Which brings me to a specific article in TIME with the headline, “Made (Again) in the U.S.A. Why firms like Jarden are bringing …more
What is your company (or client) doing that deviates from the status quo? I ask this question after being reminded by a 2009 New Yorker article “Hanging Tough,” that difficult economic times can produce rich fodder for storytelling. Let’s talk cereal. The New Yorker piece points out that when the Great Depression hit, cold cereal had yet to put a dent in …more
I’ve been waiting three years to break out this pie chart. That’s when we created the curriculum for our storytelling workshop. In the early stages of the workshop, we discuss the sheer noise level in the market. I like to pick a random day and aggregate the number of news releases distributed on the various wire …more
Dare I say storytelling has become trendy in the business world? Rake through the transcripts of quarterly earnings on Seeking Alpha and you’ll find CEOs espousing the company’s unique narrative. When a CFO starts talking about a decline in earnings per share due to a pesky protagonist, we’ll know things have gone too far. While storytelling …more
I mentioned I spoke at a conference last week in Asheville, North Carolina. In the course of exploring Asheville after the conference, my wife Heather and I landed at the Tupelo Honey Cafe for breakfast. To borrow from Crocodile Dundee, “Now that’s a biscuit … with homemade blueberry jam.” I chased the biscuit with an order of sweet …more
