By Mark Pinsent, Managing Director, Hoffman Europe Public Relations and Search Engine Optimisation (SEO) haven’t always been the happiest of bedfellows let alone entertained thoughts about a long-term commitment. There are a number of potential reasons for the lack of chemistry. Perhaps the historical perception of unethical ‘black hat’ SEO and underhand link-building programmes …more
How do you interview a celebrity who has passed away? The San Francisco Giants and star pitcher in his day Tim Lincecum shows the way. I’ve always admired the marketing efforts from the San Francisco Giants acknowledging that some might miss the mark. If you live in the Bay Area and follow the Giants, you’ll …more
There. I’ve said it. You can officially classify me as a heretic. My viewpoint started to form in 1983 when I landed my first job at a PR agency. Shortly after, the big boss decided I was ready to support our client Philips at COMDEX — THE computer show at the time (eventually bulldozed by …more
Between Huawei’s reputation, 1,000 posts, our Asia team crushing it, taking things personally and Frank Bruni’s acerbic wit, the first half of the best posts in 2019 covered a lot of ground. Here comes the second half. . . 6) Thought Leadership versus Thought Followship The communications industry has wakened to …more
You can throw out many adjectives to describe 2019. Dull won’t be one of them. Writing about the intersection of communications, journalism and branding, a never-ending stream of fodder for potential posts flew by my window every day. I wish I had more time to dig and explore. The following captures the first half …more
Orson Welles wasn’t exactly known for his brevity in storytelling. “War of the Worlds” ran for only one hour, but the radio broadcast seemed so real that it caused panic throughout the nation. We’ve discovered that you can tell a story in seven seconds. Here goes —
The balance of power in media channels has shifted. It used to be that if a company felt wronged by the media, the next logical step involved arranging a press tour to counter the “injustice.” Thanks to the rise of owned media and paid content sometimes masquerading as journalism, companies are no longer dependent on …more
By Eric van Damme, The Hoffman Agency London “Mic check, 1,2” Those were the first words recorded in our podcast studio after some time experimenting what the best setup would be to launch our own audio sessions. Rewind to a few months ago, and I would have told you confidently that it would be …more
Lou—I wanted to reach out regarding the blog posted this week “When the Media Fails to Distinguish Between PR and Advertising.” It is unclear to me who the author is, and a little disappointing that they developed a whole narrative about us out of thin air, but please share that the North American Meat …more
