Huge congrats to the class of 2026. You did it. Now comes the tough part: landing that elusive first job. The number of entry-level jobs in the communications industry has always been limited. Now, this “AI thing” is further shrinking the pool. Still, there are jobs to be had. But you need to lean into …more
Dear CMOs, I appreciate that communication is often not the “shiny new object” in your arsenal. I also appreciate that the demands on your time mean you’re slurping down a protein-fortified yogurt concoction for lunch and the last thing you need is a PR agency review consuming time you don’t have. That’s okay. If you …more
In honor of Apple’s 50th anniversary, I decided to dust off my favorite Apple post. This proved to be a time-intensive exercise. I had no idea that I had written so much about Apple over the years. Ultimately, I landed on this post from 2018 that stepped back and looked at Apple’s use public relations …more
Life is better than fiction. If you had any doubt, consider my all-time favorite birthday card (it’s that time of year). My granddaughter Addy served as creative director, copywriter, and designer of the card. In the spirit of full disclosure, she created this card some time ago. Not only does “it keep going on,” …more
Axios published a story last week on “The Rise of Super Journalists.” There’s much the communications profession can glean from how journalists are applying AI to their work. I’ve highlighted the following passages from the Axios story (full Axios story at the end of the post) that have relevance to communications. Reporters with sourcing …more
My takeaways from my time in London last month and the news that we’re combining forces with CCGroup: The endorphins are finally subsiding (thankfully). The word “nice” gets a bad rap. I’m here to say that being nice and having an intense drive to win can co-exist. In sifting through the hundreds of comments …more
I pride myself on staying away from hyperbole and showy adjectives. Still, there’s no getting around that today is a big day. We have acquired CCGroup, the top tech-focused consultancy in the UK. The Agency has enjoyed many milestones over the years. Winning HP’s enterprise business in year number three. Expanding to Asia and later …more
Mr. Harper, my high school English teacher, beat this mantra into brain: “show, don’t tell.” Often, business communications takes the easy way out, depending on adjectives and adverbs to try to make their point. They “tell.” It’s the storytelling that allows us to “show.” One of my favorite go-to exercises for our storytelling workshop leans …more
