Tag: apple brand building

MENU

Tim Cook All-In with Building the Apple Brand Through Public Relations

In honor of Apple’s 50th anniversary, I decided to dust off my favorite Apple post. This proved to be a time-intensive exercise. I had no idea that I had written so much about Apple over the years. Ultimately, I landed on this post from 2018 that stepped back and looked at Apple’s use public relations …more

The Best Storytelling Posts of 2018 (Part 1)

“Best” is such a subjective word. One person’s “best” is another person’s “meh.” Sometimes, the word carries zero meaning as in “You’re the best.” With the New Year philosophizing out of the way, we can skip to the posts that kicked the hardest as determined by me — not the Google Analytics.     1. Tim …more

Has Apple’s Media Coverage Suffered Under Tim Cook?

When Tim Cook took the reins of Apple after Steve Jobs passed away, I suggested that replacing the narrative cultivated by Mr. Jobs would be tougher than the product roadmap. More than understanding the classic arc and how to tease out drama in the Apple story, The tougher it was to know what was going …more

Top 10 Storytelling Posts From First Half of 2012 (Part II)

I shared five of my favorite posts from the past six months on Monday. Today, I roll out the second half of the list. New York Times Story on Journalism in China Is Much Ado About Nothing It doesn’t make for provocative copy, but the gray area of what constitutes “undue influence” exists everywhere. Apparently, …more