I shared five of my favorite posts from the past six months yesterday. Here’s the second half of the list. 6) Book Review: Entertainment Value Of “Tell To Win” Sugarcoats Lessons In Storytelling I liked the fact that Peter Guber’s book “Tell To Win” brought more attention to the business storytelling cause. In spite of the …more
Welcome to the midway point of 2011. Time flies when you’re telling stories. I’ve captured my top-10 list from the past six months. 1) Q&A With 12-year-old Creator Of “Good Morning Geek,” Max Swisher This interview with Max shows that blogging wisdom comes from all quarters. Of course, I had to ply Max with hot cocoa to …more
Observing the spate of recent public debacles has caused me to revisit what makes for the most effective outbound communications. At the 10K-foot level, it requires the management of a company and the communications function to be on the same page. I’m not talking about being in sync with regards to the pristine messages in a news release. …more
Taking liberty with lyrics from a Rod Stewart song, “every blogger has a story.” By interviewing brilliant bloggers who don’t have Scoble-like notoriety, I hope to share what’s behind their distinctive voices and followings. I’ve run Q&As with Max Swisher, the 12-year-old who started Good Morning Geek, and Millie Garfield, who’s still going strong at …more
It almost seems like HR gives the following guidance to the copywriter before drafting a job description: “OK. You know what’s at stake. I suggest you review the job listings from our competitors and borrow what you consider to be the best elements. This is no time to go rogue. Be smart. Let’s use what’s already working. Great. Have that new description …more
Business needs more storytelling evangelists. They provide a counter balance to the “Corporate Drivel-ites.” Even before picking up the book “Tell to Win,” I’m thinking that Peter Guber serving as the face for the storytelling movement is a good thing. He’s got the street cred, having penned “The Four Truths of Storytelling” for Harvard Business …more
I spoke at the American Chamber of Commerce in Beijing on storytelling a couple weeks ago. The talk triggered interest from a Chinese publication which asked me two questions via e-mail: How does storytelling impact today’s traditional media as well as social media? How does storytelling benefit business executives and their respective companies? …more
Any company would prize 20 column inches plus a photo on the front of The Journal’s Marketplace section. That’s exactly what UPS enjoyed in the article titled “UPS Thinks Outside the Box on Driver Training.” The piece makes for a good mini case study on the type of storytelling that plays in the business media. Note …more
This headline in BusinessWeek was so good, I decided to borrow it. Writer Patrick Lencioni, head of management consultancy The Table Group, chronicles the Domino’s Pizza ad campaign that takes introspective to a new level. In short, Domino’s falls on its rolling pin, publicly sharing focus group opinions that call out the pizza maker for …more
