There aren’t many companies that crank out over $100B in revenue each year. GE is one of them. GE’s succession planning and consistency in leadership has been a Harvard Business Review case study. So when the company punts its CEO to the curb after a year and change on the job, it becomes big news …more
My post last week on the lack of storytelling in job descriptions triggered some interesting email exchanges. I especially appreciated Greg Morris who curates “What’s Your Story?” sharing a behind-the-scenes look at his son’s recent experiences in pursuing a job out of college. It turns out that Bank of America actually asks job candidates to …more
No one would mistake conducting an energy audit as a glamorous activity. That’s why GE’s approach to telling this story caught my attention. As part of its Ecomagination campaign, GE has conducted 200+ energy audits at its own facilities and at customer sites. But they don’t call them energy audits. Instead, the company packages the exercises as “Treasure Hunts.” Yes, it’s a …more
