Yesterday’s Wall Street Journal included an article that caught my attention. Titled “New Google Hire Takes Aim at Apple,” the piece – can’t bring myself to call it a story – recounts how a Google employee ( Tim Bray) recently poached from Sun used his personal blog to say nasty things about Apple’s mobile phone …more
There’s a reason that the official Google Blog is so well read and shows up on the Techmeme leaderboard. Beyond dominating search, the Google posts are crafted with a conversational tone and often contrast the old way with a new way. Take last week’s post “Go thataway: Google Maps India learns to navigate like a …more
Technology Review claims to be the oldest technology magazine in the world, going back to 1899. Coming out of MIT, there’s a certain cachet to the publication as it strives to educate us mortals on emerging technologies. Not exactly considered the magazine for hammock reading during a lemonade summer day. And certainly not a magazine …more
The San Jose Mercury News ran the feel-good story “From Strawberries to Startup” on the front page above the fold. No doubt, the Merc’s editorial decision-makers – and for that matter publication bosses from around the country – figure the onslaught of negative news starts to numb the readership. Check out the Merc‘s front-page headlines …more
If you ask people what’s the one digital device they absolutely can’t live without, the mobile phone comes out as the clear leader. That’s why you have industry heavyweights like Google’s Eric Schmidt calling mobile advertising the single most exciting opportunity for the do-no-evil guys as far back as 2006 (The Wall Street Journal). It also …more
OK, it’s not exactly Shakespeare. But it does raise a question for communication professionals. Namely, should cleverness or search engine optimization be the guiding principle in writing a news release headline? I pondered this question after reading the interview conducted by Brian Pittman from the Bulldog Reporter with Meredith Artley, executive editor of LATimes.com. Specifically, Artley shared: “We have a graining …more
