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The Best Storytelling Posts of 2019

  You can throw out many adjectives to describe 2019. Dull won’t be one of them. Writing about the intersection of communications, journalism and branding, a never-ending stream of fodder for potential posts flew by my window every day. I wish I had more time to dig and explore. The following captures the first half …more

Putting a Face on a Company

Check out the headline in The Wall Street Journal last month. “Apple Teams with Jack Ma” The headline didn’t say “Apple Teams with Alibaba.” Why? And don’t say because the word “Alibaba” wouldn’t fit in the space for the headline. It turns out that both words take up seven characters. I think it’s because the …more

What the Hell Was Huawei Thinking?

You’ve heard the phrase, “read the room.” Huawei can’t read the room. In spite of an in-house communications team that includes talented pros from the West, they continue to make amateur mistakes. The latest comes in the form of an open letter to the U.S. media published last week in The Wall Street Journal. If …more

A Clinical Look at Huawei’s Reputation Management

  Note: A version of this essay appeared in EE Times. Beleaguered. That’s the word that seems tethered to Huawei these days. Yet, “beset with difficulties” doesn’t quite capture what the telecom giant is experiencing. As a student of communications — the type with words, not satellites — I’ve been observing Huawei from afar since …more