Monday’s post captured five of the 10 top posts this year (so far). Here are the remaining posts. 6. Game of Thrones Depicts the Best of Persuasive Language The final season of Game of Thrones played out this year. Rather than focus on the Iron Throne, we turned our attention to persuasive language, specifically …more
The relationship between journalists and PR is never going to be a perfect fit. Each party has a different agenda. But I do think it’s possible to diffuse what is too often considered a contentious relationship between PR and journalists. Specifically, framing the issue by supply-and-demand economic theory would go a long way to solving …more
I’m talking at the Holmes Report’s Innovation Summit today on “Applying Supply and Demand Economics Theory to Media Relations.” Preparing for the talk reminded me that journalists tend to view PR as the enemy (or worse). Given the different charters of the two professions, one expects some friction. But this friction can give way to …more
The “How PR can play nice with journalists” post has really become a genre in itself. I still get a kick out of the BusinessInsider classic, “Dear PR Lady: Here’s Why I didn’t Open Any of Your 3 Email Pitches.” The latest missive comes compliments of the Huffington Post, “How to Stop Pissing Off Reporters” …more
It must be a weird quandary for media properties. On one hand, their journalistic mission can result in contentious interactions with PR professionals. On the other hand, like any company they invest in the PR function in hopes of “swaying” their journalistic brethren to write about them in a positive light. As a stand-alone journalist, …more
