Monday’s post captured five of the 10 top posts this year (so far). Here are the remaining posts. 6. Game of Thrones Depicts the Best of Persuasive Language The final season of Game of Thrones played out this year. Rather than focus on the Iron Throne, we turned our attention to persuasive language, specifically …more
I am a fan of the anecdote, one of the most underutilized storytelling techniques in business communications. Executives often perceive anecdotes as fluff and put the kibosh on such content before it sees the light of the day. Which explains why if you were to audit the content generated by PR (in-house + agency), you …more
Dare I say storytelling has become trendy in the business world? Rake through the transcripts of quarterly earnings on Seeking Alpha and you’ll find CEOs espousing the company’s unique narrative. When a CFO starts talking about a decline in earnings per share due to a pesky protagonist, we’ll know things have gone too far. While storytelling …more
I stumbled across a compelling three-and-a-half-minute video with NPR’s Scott Simon sharing his perspective on how to tell a story (video below). It’s captivating, as reflected in the 43,000+ views. Before going further, let’s acknowledge that Scott Simon’s voice by itself is captivating. He could explain a recipe for nouveau meatloaf and I’d listen. Plus, anyone …more
