I’ve been waiting months to share this exchange with a journalist at a major business publication. I love this example because it shows a journalist’s reaction to the same core content: one based on the typical bulldoze pitch, and the second reflecting storytelling techniques. Here’s the first volley. Me Journalist This was probably my worse …more
China has so quickly moved up the economic food chain, it’s easy to forget this is a country still under communist rule. As Dorothy put it in The Wizard of Oz: “Toto, I’ve a feeling we’re not in Kansas anymore.” No, we’re not. Which brings me to the story in The New York Times last …more
There’s often a gap, no make that a huge gap, between what the media values and what the PR function “sells.” It’s no wonder the relationship between journalists and communicators can border on contentious at times. In the graphic below, you can see two variables that go a long way toward aligning with the media’s …more
That’s the question that The Holmes Report set out to answer. To put science behind the quest, Holmes engaged Sociagility which measured each global agency’s social media footprint. Sociagility uses what it calls the PRINT social media performance measurement methodology. The PRINT Index measures five attributes of social media performance – popularity, receptiveness, interaction, network …more
We need a better cliché than “time flies by.” With 2011 in wind-down mode, I’ve captured what I consider to be my top 10 posts from the year. Some got the nod from sheer number of views. Others were personal favorites. I’ve split the list in half with the initial five today and the rest …more
We posted our infographic called “Storytelling vs. Corporate Speak” last week. In brainstorming a communications push behind the infogrpaphic with social media guru Steve Farnsworth, he suggested developing supporting assets like a video. Rather than put me on video pontificating about the infographic – not good TV, to be kind – we decided to take a …more
Pete Lewis and I have created a storytelling curriculum that reflects both journalism and PR perspectives. As the first the technology editor for the New York Times (personally registered the nytimes.com domain), Pete has some interesting takes on the media landscape and storytelling. I posted the first part of a Q&A with him last week. Here’s the …more
Sheri Baer, the Agency’s broadcast practice leader, regularly contributes to this forum, last taking readers behind the curtain of Bloomberg TV. In her latest take, she makes the point that leaders lead regardless of the market conditions. This is the wrong time of year to own tech … And if you didn’t believe me before, …more
Steve Farnsworth and I tag-teamed on discussing social media and storytelling at an IABC lunch last month. Thanks go to Meta Mehling for putting together the talk. It would be presumptuous of me to say a good time was had by all. But I can say both Steve and I enjoyed what proved to be a very interactive …more
