Dear CMOs, I appreciate that communication is often not the “shiny new object” in your arsenal. I also appreciate that the demands on your time mean you’re slurping down a protein-fortified yogurt concoction for lunch and the last thing you need is a PR agency review consuming time you don’t have. That’s okay. If you …more
In honor of Apple’s 50th anniversary, I decided to dust off my favorite Apple post. This proved to be a time-intensive exercise. I had no idea that I had written so much about Apple over the years. Ultimately, I landed on this post from 2018 that stepped back and looked at Apple’s use public relations …more
Axios published a story last week on “The Rise of Super Journalists.” There’s much the communications profession can glean from how journalists are applying AI to their work. I’ve highlighted the following passages from the Axios story (full Axios story at the end of the post) that have relevance to communications. Reporters with sourcing …more
I’m not holding my breath for a call or text from Jen O’Malley Dillon. I’ve toiled in the tech sector throughout my entire career. What do I know about politics and running a campaign for the president of the United States? Nada. With that caveat out of the way, here are a few thoughts for …more
What sensible human being thinks it’s OK to put what’s essentially a machine gun in the hands of private citizens? The tragedies keep coming with the latest mass shooting in Nashville. Here’s the problem. These events serve as a form of smelling salts, helping politicians come to their senses in response to public outcry. Then, …more
We tend to correlate experience with stronger leadership. The common Steve Jobs narrative swings from impetuous youth to lessons learned. It stands to reason that people who have been tested when things didn’t go according to plan expand their leadership game. Yet, there’s a downside to experience when it comes to leadership. We can gain …more
If any organization should nail the fundamentals of SEO, it’s Google. After all, Google wrote the rules behind online search and holds the keys to the algorithm. It’s a little like knowing the words for a spelling bee before the spelling bee takes place. Sure, it still takes knowledge to win it, but the …more
I respect people who can keep the scent of the trail. Fellow storytelling evangelist Brad Marley approached me back in April 2019 to answer a handful of questions on my second-favorite topic. The plot took some twists and turns (naturally), but I answered Brad’s questions a couple of months ago. For those who don’t subscribe …more
By Andree Latibeaudiere, Account Director, Hoffman Europe . . We value our relationship with the University of Oregon. More than hire U of O grads, we strive to do our part to give students a window into a PR career as well as working at a consultancy. This can take various forms. We participated in …more
