It’s not enough that Warren Buffett has become one of the richest men in the world. He’s also a world-class storyteller. If it’s any consolation, he seems to struggle with this Twitter thing, flinging out nine missives since 2013. . Stumbling across Buffett’s Wikipedia profile, which happens to include a citation from one of …more
Communication professionals can learn a ton about storytelling from our advertising brothers. When you’re shelling out $4 million and change to create a single ad, it has a way of tuning one’s senses, a dynamic that typically doesn’t exist when PR crafts a pitch or writes a news release. With this in mind, I wanted …more
I have discussed the concept of a “word visual” in which the words handle the heavy lifting for an image that doesn’t require deep design expertise. For PR pros who typically major in mass communications, journalism or English, the “word visual’ establishes a path to visual storytelling that’s particularly useful for social channels. One of …more
Talk about a mismatch in supply and demand. Thousands of companies strive for feature stories in business publications like Businessweek, Fortune and The Economist. Supply can probably accommodate 1 percent of demand (at the most). So how do you help your company or client be that one in a hundred? Create a pitch that aligns …more
I said I would experiment in 2011, and experiment I did. Most experiments involved exploring media-like qualities like books reviews, interviews and reverse-engineering storytelling in the media. I think it’s fair to say these types of posts added a touch of panache to this corner. I also learned that crafting a proper Q&A from a …more
I’ve been thinking about this blog. Not “what is the meaning of life” type of thinking but what’s worked in the past, what hasn’t worked and how can I improve the product. As a result, I’ve spiraled into a few conclusions that I’m going to apply this year. First, let’s take a look at what’s not working. …more
