It’s been a good year for Ishmael’s Corner. Readership is up and WordPress still doesn’t charge. No question, Steve Farnsworth’s invitation to participate in the #444PR forum (answer four questions over a four-week period) along with Paul Roberts and Todd Defren proved to be the biggest boost to bringing more folks to the site. Reflecting on the …more
The letter to the customer posted on one’s website offers the perfect forum for storytelling. Because you’re in control. While I chastised Toyota for its customer letter addressing the recall, I also recognize the attorney factor during a crisis warrants a handicap. Which brings me to Amazon and its CEO Jeff Bezos. No question, Mr. …more
One of the last places you’d expect to see the art of storytelling is where a publication sells its advertising. Even one of the bastions of high-brow reading, The Atlantic, – home to Malcolm Gladwell and other marquee-name storytellers – offers a fairly mundane sales pitch: The Atlantic is America’s leading destination for brave thinking and bold ideas …more
I came across an enlightening piece called “Becoming a Storyteller, Not Just a Reporter” (you might need to scroll down to reach the article). While the entire piece is worth a read, the following advice caught my attention: Don’t limit your inquiry, or your thinking, to the basics of journalism: Who, what, when, where, why, how. Think …more
The Media Management Center at Northwestern University recently came out with a report called “Six Competencies of the Next Generation News Organizations“. The introduction scopes the report’s objective: Advances in technology continue to spur great innovation in media — especially in the news industry. At the same time, these rapid-fire innovations have upended the ways …more
It’s not enough that Warren Buffett has generated a net worth of around $62 billion, making him one of the richest men in the world. He’s also a world-class storyteller. (If it makes you feel any better, at least he’s not handsome.) With Warren Buffett in the spotlight for rescuing Goldman Sachs with a $5 billion infusion, lending …more
