Tag: storytelling versus corporate speak

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Storytelling vs Corporate Speak (Infographic)

In this corner we have those who have embraced storytelling with the fervor of foodies waiting in line at Salt & Straw for a scoop of the Freckled Woodblock Chocolate. In the opposing corner, we have the suits who find phrases such as “We’re pleased to announce” and “a leading innovator in sequencing code for …more

Best Storytelling Posts From This Corner In 2011 (Part II)

I started the count down yesterday. Today, I continue with the rest of my top 10 posts from 2011. What’s The Story With Netflix? You don’t hear complaints when Kellogg’s raises the price of Pop-Tarts. But the Netflix customer base responded to a price increase with the emotional fervor of a South American futbol match. After losing millions of …more