Yesterday’s post highlighted half of my list of favorite posts from 2010. Here’s the second half of the list. 7) Aligning PR with Storytelling for the Happily Ever After We got the SlideShare religion this year. Using the medium, we walk the viewer through the power of storytelling techniques in building content for public relations. …more
I write a column on Silicon Valley for a tech publication in Korea called The Electronics Times. The editor asked me to take a shot at predicting what will happen in Silicon Valley in 2011. Here’s what got edited out of the column (apparently storytelling techniques with a touch of levity don’t resonate overseas): The …more
Blogging shares a similarity with golf. A zillion people enjoy the activity, but only a chosen few make money at it. This point recently got hammered home when I stumbled across an ad on Craigslist recruiting bloggers for Intuit’s small-biz property. Intuit pays 100 bucks per post. I already knew it’s the rare blogger who can quit his or her …more
It was standing room only at the Agency’s “Playing Field” yesterday to hear Nancy Duarte share her wisdom on how to create a presentation that grabs the audience by the scruff of the neck. Most communicators know Nancy from her breakthrough book, slide:ology. She recently published book No. 2, resonate, which dives into the type of content that …more
It’s easy to fall victim to the status quo. After all, if virtually all companies handle something a certain way, then it must be right … right? Wrong. The crafting of a job description shouldn’t be deadly dull even if companies have standardized on such an approach. This got me thinking. If there’s one large …more
We’ve discussed how storytelling techniques can open doors in the business and mainstream media. HP provides a good Exhibit A. By packaging a story on how the University of Minnesota took proceeds from licensing the “code” from Honeycrisp apples to help pay for a supercomputer, they secured interest from Ashlee Vance at The New York …more
A Korean publication has asked me to pen a column that offers an insider’s view of Silicon Valley. No question, the business of technology has been globalized with innovation coming from all parts of the world. At the same time, I think it’s fair to say that Silicon Valley, this strip of land that stretches roughly …more
I was honored that Kathy Hansen invited me to participate in her Q&A series. She asked me to share one piece of advice or wisdom on storytelling. My response – The story is always there. I truly believe this. Every company has something compelling to say. But like discovery in the legal sphere, it can …more
National Mustard Day took place on August 7. Who knew? I got a kick out of the City of Middleton’s proclamation. Typically, these types of proclamations are the epitome of dull, paying proper homage to the topic at hand and being careful not to offend anyone. Not the case for the mustard evangelists. It’s not enough …more
