Tag: the New York Times

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Lee Kuan Yew and His Gift for Brand Building and Communications

Politicians tend to be skilled communicators. Lee Kuan Yew was gifted. Today marks the five-year anniversary since his passing. Much has changed in Singapore on the communications front. Maureen Tseng who heads our Singapore office offers an on-the-ground snapshot. Social media represents the biggest change over the past five years. Previously perceived as elitist and …more

The Best Storytelling Posts of 2019

  You can throw out many adjectives to describe 2019. Dull won’t be one of them. Writing about the intersection of communications, journalism and branding, a never-ending stream of fodder for potential posts flew by my window every day. I wish I had more time to dig and explore. The following captures the first half …more

Koch Industries Fights Back with Paid Media + Owned Media Combination

The balance of power in media channels has shifted. It used to be that if a company felt wronged by the media, the next logical step involved arranging a press tour to counter the “injustice.” Thanks to the rise of owned media and paid content sometimes masquerading as journalism, companies are no longer dependent on …more

When the Media Fails to Distinguish Between PR and Advertising

  Lou—I wanted to reach out regarding the blog posted this week “When the Media Fails to Distinguish Between PR and Advertising.” It is unclear to me who the author is, and a little disappointing that they developed a whole narrative about us out of thin air, but please share that the North American Meat …more

Questioning The New York Times’ Grip on Silicon Valley History

The New York Times ran a story last month on employee activism at Google and its firing of four employees involved in the movement. No question, the topic warrants coverage. The two NYT journalists, Kate Conger and Daisuke Wakabayashi, dig into the topic with a touch of foreshadowing: “The dismissals are expected to exacerbate rocky …more

This is How You Course Correct a Media Story That Misses the Mark

Correcting a statistic in a media story is easy. If a company reduces its workforce by 100, but the journalist accidentally added a zero so the number reads 1,000, you reach out to the publication and they run a correction. Unfortunately, inaccuracies in media stories are often not so black and white. Context, nuance, history, …more

Do Studies on Journalists Help PR Understand Journalists?

I’m not a big of fan of research on journalists. The studies always “reveal” the same core points: Don’t mass blast email pitches to journalists. Offer a point of view, not vanilla commentary. Stop foisting non-disclosure agreements on us. Read the room (understand the journalist’s readership). Corporate speak dulls the senses.   There should be …more

Eight Narratives That Take You Behind the Storytelling Curtain

Conducting our storytelling workshops never gets old. It’s energizing to help the workshop participants connect the dots to a simple premise: Given a choice between “interesting” and “dull,” human beings pick “interesting” virtually every time. I have to use the adverb “virtually” allowing for the individual who sports a “math is fun” button. Similar to …more