The Top 10 Storytelling ...


Tuesday’s list covered considerable ground.

The rest of the Top 10 storytelling posts in 2020 kicks off with musings on post 1,087 (but who’s counting?).




6) I Wrote 1,087 Blog Posts, and All I Got Was This Lousy T-Shirt


Before anyone shouts,“fake news,” yes, I dusted off the post that commemorated my 1,000th post. With the odometer reading 1,087 at the time, I deciding to republish.

Includes a look at my first post on July 10, 2008 which begins:

“Businesspeople tend to associate storytelling with fiction. Yet, the same elements that make a book such as “Moby Dick” a compelling read — good versus evil, care for the characters, humor, etc. — have a place in the business world.”


7) Connecting the Dots on the Map: Building Bridges Across Hoffman APAC


We created a program called “Building Bridges,” sending account professionals overseas to experience communications in another region. Cecilia Zhong packed her bags for four months in Asia in the fall of 2019, returning to the Silicon Valley office in late January. She tells the story in this post that included stops in Hong Kong, Shanghai, Beijing and Singapore.


8) Watching Kindness in Action


Some might think this has nothing to do with communications.

I would argue it has everything to do with communications.

Standing in line at Trader Joe’s to buy their killer chocolate cookies, I watched the cashier help an older gentleman get to the finish line.


9) Mulling On the (potentially) Happy Marriages of PR and SEO


Bride holding sign that says "PR," groom holding sign that says "SEO"


We are huge believers in the combination of PR and SEO to help clients reach their target audiences. Mark Pinsent, our European managing director, joins SEO expert Chris Lee on a podcast to discuss the current state of the PR industry’s approach to SEO, and the opportunity that exists.


10) A “Life Is Better Than Fiction” Communications From Silicon Valley


I’ve lamented the lack of storytelling in job descriptions with everyone seemingly depending on the same HR 101 handbook.

But this job description takes storytelling too far, a la:

  • “Strategically think through vacation options based on the developmental levels of the kids and the need for the mom to relax. Conduct research into domestic and global vacation options based on criteria, populate information into a simple Excel spreadsheet, recommend and book vacations, track vacation expenses in Excel including track vacation home deposits getting returned.”


Twenty two days until we turn the calendar to 2021.

I think I’m on safe ground in saying that all of us would appreciate a pinch less drama in the coming year.

We’ll see.


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