Archive: 2012

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How Nieman Lab Protects Its Twitter Turf

I like the work that comes out of Nieman Lab. While the property caters to journalists, it’s a good read for communicators who push beyond the status quo with features like “Why’s This So Good?” (reverse engineers storytelling). I’ve always thought PR professionals should spend more time analyzing the storytelling techniques in a range of …more

Social Networks in China Don’t Follow the U.S. Model

A few weeks ago I forwarded an article from a major U.S. newspaper to our China team that referred to the social network Renren as “China’s Facebook.” Their response that the story completely missed the mark planted the seed for this guest post. There’s something to be said for an on-the-ground view. Yin Mei, who …more

Top 10 Storytelling Posts From First Half of 2012 (Part II)

I shared five of my favorite posts from the past six months on Monday. Today, I roll out the second half of the list. New York Times Story on Journalism in China Is Much Ado About Nothing It doesn’t make for provocative copy, but the gray area of what constitutes “undue influence” exists everywhere. Apparently, …more

Top 10 Storytelling Posts From First Half of 2012 (Part I)

It’s hard to believe we’re already past the midway point of 2012. Time flies when you’re applying storytelling techniques to communications (or something like that). Here are my favorites from the first half of the year. Sony shows storytelling guts in Vegas wedding Big companies always seem to do two things, take themselves too seriously …more

The Delicious Irony of a Media Property Embargoing Its News

Do you remember Michael Arrington and TechCrunch declaring “Death to the Embargo” a few years ago? Maybe not. Allow me to refresh your memory with the start of Arrington’s rant: “PR firms are out of control. Today, we are taking a radical step towards fighting the chaos. From this point on we will break every …more

Applying Storytelling Techniques to a Presentation Title

It’s hard to beat the TED Conferences when it comes to oral storytelling. It turns out the speakers – or the folks helping the speakers behind the scenes – craft the titles of their talks with the same quest for attention. Ten of my favorites: Do schools kill creativity? Greening the ghetto Designing the Seattle …more

Storytelling from Startups That Resonates in Europe

Luica Mak who spearheads our European operation, is one of the most connected people I know when it comes to the UK media. In this guest post, she asks veteran journalist Nick Booth three questions that probe how new ventures can attract media attention in the UK. I think it’s fair to say his input …more