A few years ago PR Moment asked me to pontificate on a playlist of songs that put a bounce in my step and might — emphasize on the “might” — do the same for others. I decided to play these songs over the weekend during a catchup on loose ends. It turns out that they …more
I decided to republish this post from a few year ago after hearing that EE Times had parted way with its editor-in-chief Dylan McGrath and the extraordinary journalist Rick Merritt who had been at the publication for nearly 20 years. For those of us in communications who toil in the semiconductor sector, it’s a downer. …more
We announced today that Syreeta Mussante will take on the role of North America managing director (standardizing our titles for geo heads across the globe) joining us after five years at the Bateman Group. She follows in the footsteps of Steve Burkhart who is retiring from day-to-day consultancy life. Rather than pull out …more
One’s use of language can change EVERYTHING. Words matter. Which means your choice of words matters. As Exhibit A, consider the seemingly innocuous email wherein the recipient misinterprets guidance as criticism. Capitalizing on the radio voice of Matt Burrows, a member of our Silicon Valley team, we put together an animated video designed to amuse …more
By Chris Owen, UK Director After working on the book for over 34 years (we have people in this office who haven’t been alive this long), Christopher Booker published Seven Basic Plots in 2004. It’s a seminal piece of work; taking a psychological and analytical approach to literature, it identified seven core themes to which …more
The headline is our attempt at inserting incongruence into the story. As you would suspect, PR agencies typically don’t use advertising as part of the marketing mix. When they do, the creative often lacks inspiration (to put it kindly). I’d like to think we’re an exception to the rule. Which brings me to our initiative …more
By Alannah McDermott, Intern Imagine yourself sitting at a table, staring down at a pile of puzzle pieces. With determination and a hint of intimidation, you push aside the pile and place one small piece in front of you. This is where you’ll begin. As you reach for another piece, you notice it’s …more
The agency ends up in the New York Times with a bad look. That’s what happened to Edelman last week. The NYT devoted 29 1/8th inches — I counted using the hardcopy version — to Edelman landing a private prisons company called The GEO Group and then deciding to not move forward with the client. …more
