Category: Blogging


Defining Thought Leadership in a Business Blog

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Here’s what I mean and why it’s important to put yourself out there. When it comes to organic search, Google and other search engines place a premium on backlinks. They interpret backlinks as “votes” for the content. Of …more

Seven New Year’s Resolutions for the Storytelling Blog

I’ve been told that documenting New Year’s Resolutions increases the likelihood that they will happen. Consider this a test for business storytelling that we’ll revisit in December. Here’s what I’m hoping to change and improve upon in the coming year: Bulldoze the “Look and Feel” of the Blog: Friends, family members and complete strangers have …more

One Key to Blogging Success That Gets Little Respect

Everyone knows that compelling content – storytelling with a point of view – brings readers to a blog. Everyone knows that applying search engine optimization (SEO) expands readership for a blog. But no one talks about patience. I suppose patience isn’t very glamorous. Our society gravitates toward instant gratification and speed. Usain Bolt has become …more

Four Reasons to Invest in Corporate Blogging

Corporate marketing and PR types pay attention to the business section in USA Today. How else do you explain the questions coming our way on whether corporate blogging is worth the effort that started when USA Today published “More companies quit blogging, go with Facebook instead”? First off, this story has nothing to do with …more

Field Of Blogging Dreams, Fast Company On Storytelling, And Belly Fat

I find these grab-bag posts work as a way to share information and thoughts that individually aren’t rich enough to justify a standalone post. Three quick vignettes: Corporate Blogging: Not a Field of Dreams Between our corporate blogging workshops and consulting on the topic, we find this visual makes a good springboard into discussions. USA …more

USA Today Ombudsman To The Rescue In Corporate Blogging Story

USA Today published a story on corporate blogging last week. The journalist asked us for input. One of our comments made the actual article. So far, so good. It’s not every day a communications consultancy makes the USA Today Money section (albeit below the fold). We’re doing more work in the area of corporate blogging …more

Evolving The Blog In 2012

I said I would experiment in 2011, and experiment I did. Most experiments involved exploring media-like qualities like books reviews, interviews and reverse-engineering storytelling in the media. I think it’s fair to say these types of posts added a touch of panache to this corner. I also learned that crafting a proper Q&A from a …more

The Blog Reality: "If You Build It, They Won’t Necessarily Come"

I’ve periodically addressed how to give your storytelling in a blog a fighting chance to find an audience through search engines. A colleague recently asked me to take a look at her blog and offer immediate thoughts on how she might improve traffic. Here’s the note with some minor “clean-up” which might have relevance for others. Dear Lost …more

If You Build It, They Generally Won’t Come

This should have been the title for my session on corporate blogging at SoCon11 on Saturday. That’s the greatest frustration for bloggers. Forget getting people to care and engage. The question on everyone’s mind: How do I simply attract a meaningful audience? Here’s the deck that framed the SoCon11 session on blogging. The words “Content …more