Vince Lombardi, the famous football coach for the Green Bay Packers, had a saying, “When the going gets tough, the tough get going.” So it’s been for international companies this year as the pandemic and a volatile political climate force executives to navigate a communications environment unlike any in history. One topic that’s worth putting …more
Tuesday’s list covered considerable ground. The rest of the Top 10 storytelling posts in 2020 kicks off with musings on post 1,087 (but who’s counting?). . 6) I Wrote 1,087 Blog Posts, and All I Got Was This Lousy T-Shirt Before anyone shouts,“fake news,” yes, I dusted off the post that commemorated …more
What a weird year. Being the mug-is-half-full type, I believe 2021 will (eventually) bring us some semblance of normalcy. As for the past year, I could have devoted every post to the antics from the White House. Exercising restraint that would have made my mom proud, I found plenty of other topics to parachute into. …more
OK. I understand the pressure on the White House communications team to come up with something, anything, to show Americans that Trump deserves a second term. Rather than field questions from pesky journalists, it stands to reason they would brainstorm ways to go on the offensive. Offer free chalupas at Taco Bells in the battleground …more
After touching on this question in my newsletter, I decided the topic deserves a deeper dive. First, some stage setting. Electrek broke the news on Oct. 6 that Tesla eliminated its internal PR team: “If you’re a reporter who isn’t getting a response from Tesla, don’t take it personally, because it’s due to the automaker …more
While Trump has mastered the use of Twitter, he continues to struggle with fundamental communications. He managed to coax Hope Hicks back to the White House. Of course. Ms. Hicks along with much of the West Wing caught Covid-19, sidelining them for the foreseeable future. This backdrop prompted me to dust off this from a …more
The PR Council recently conducted a webinar with Thom Roose, a 20-year procurement veteran who has worked for some of the biggest names – and buyers – in business, IBM, Accenture and Proctor & Gamble. Roose made the point that Procurement wants to move away from the traditional time and materials (T&M) billing model. Acknowledging …more
Everyone is counting on the vaccine to return the planet to its axis and the economy to growth mode. Yet polling shows many Americans — depending on the poll, anywhere from 33% to 50% — would take a pass on vaccination. That’s a problem. As a public service, I’ve developed the bones of a communications …more
By Chris Owen, Director, Hoffman Europe We’re on the lookout for a recent graduate to join the team here at Hoffman, which means navigating through cover letters and CVs, both of which constantly veer between the brilliant and the downright stale. The former invite interviews, the latter the bin, yet both are born with …more
