Back in 2015 I wrote that PR’s version of the industrial revolution was underway. Just like the industrial revolution recast the world of manufacturing, digital, the mobile phone and general fight for attention were reshaping communications. We’re also seeing more of those life-is-better-than-fiction events. Who can forget the Republican Party landing at Four Seasons Total …more
All communication consultancies periodically encounter Procurement before contract sign-off and embarking on the fun stuff with a client. I am not a fan of Procurement. They always claim to be there to help the agency and make sure everyone — both the agency and the in-house PR department — enjoy a “happily ever after.” Yet, …more
A recent interview on NPR’s Fresh Air caught my attention. Terry Gross is interviewing Time Magazine journalist Simon Shuster about the dodgy relationship between Rudy Giuliani and Andrii Derkach, a Russian intelligence agent. The two did their best to sabotage Joe Biden during last year’s presidential campaign. At one point, an incredulous Gross asks if …more
Understanding a workplace calls for the skills of an archeologist. You might walk into an office and see lava lamps and more versions of trail mix than available at Whole Foods. You might see posters proclaiming the wonders of teamwork. You might see Herman Miller office chairs with spine friendly lumbar support. But the physical …more
I’ve said this before and continue to believe it. The PR profession under-appreciates interviewing expertise. It starts in college. Try to find a curriculum for mass communications or PR that offers a class on interviewing. Good luck. Every journalism program in the country tackles the art of the interview. But PR curricula ignore the topic. …more
Years ago we resigned a big brand account in the consumer electronics space. I think the statute of limitations has run out, 10+ years, so I can share the name. You’ve probably heard of them. Sony. At the time we supported their consumer electronics business in the U.S. handling their video camcorders, cameras and laptops. …more
By Brooklynn Loiselle, Account Coordinator If you were offered one golden egg or 100 normal eggs, which would you take? While having 100 eggs may provide you with plenty of meals, you’ll likely pick the golden egg because unlike the typical egg, which most people have, a golden egg is rare and valuable. We hear …more
By Mark Pinsent, Managing Director, Hoffman Europe It’s an interesting word, provocative. Many (most?) people would feel that it has negative connotations; that it’s about someone looking for an argument, spoiling for a fight. Indeed, if you look at many dictionary definitions, these do lean towards the adverse, for example, “causing an angry reaction, …more
By Chris Owen, Director, Hoffman Europe We recently had a call with a potential PR intern, as part of a series of chats we’re having for new agency hires for the year ahead. He was positive, clearly had a flair for writing, had a great balance between ambition and desire to learn his PR chops, …more
