So many great stories and memories on Steve Jobs have been shared over the past 24 hours. As you would expect, Journal colunnist Walt Mossberg crafts a fitting tribute on Steve the person. My favorite visual goes back to his “kid days” when he landed on the cover of Time Magazine. Given Steve’s storytelling acuity, he …more
Dear Artie, It is OK to call you Artie? Anyway, I’ll get to the point. Your rush to join the talk-show circuit after the debut of “Money Ball” generated some good news and bad news. Let’s start with the good news. You didn’t send your wife to do your bidding and talk to the media. Thank goodness you’re a student of …more
We already know participating in social media requires time. But how many of us scrutinize the ROI associated with this time? I hadn’t until a friend and colleague asked me the following questions: It’s obvious you’ve made a commitment to social media. How do you justify the time? Can you attribute new clients to your …more
We posted our infographic called “Storytelling vs. Corporate Speak” last week. In brainstorming a communications push behind the infogrpaphic with social media guru Steve Farnsworth, he suggested developing supporting assets like a video. Rather than put me on video pontificating about the infographic – not good TV, to be kind – we decided to take a …more
Visual storytelling demands a place in any organization’s business communications. Photos, graphics, charticles – apparently, when it comes to fish, what happens in Vegas does not stay in Vegas – etc. all provide storytelling fodder. Which brings me to the infographic. You could make an argument that the infographic is the new black. Beyond the visual appeal, …more
I’ve been considering this question since August 22, 2011. That’s when The Financial Times column, “Chief Googler’s ‘amazing’ clichés are dull and void” appeared. Lucy Kellaway took Larry Page to task for his poor communications on the Motorola acquisition. Channeling high school biology, she dissected the following statement from Page phrase by bloody phrase: “Together, …more
Yesterday’s Wall Street Journal carried the story, “A Kenmore Fridge, at Costco?” No, I’m not tracking the white goods sector with a keen eye. It’s the sourcing of the story – Sears plans to sell its Kenmore brand of appliances through other retailers – that got my attention. How does the Journal know this? Check …more
Steve Jobs offers so many classic story angles, not the least being the prodigal son banished only to return the “homeland” to glory. As discussed last week, he knew how to cultivate Apple’s story in a way that had little to do with words. But what about the third-party storytelling on Mr. Jobs? I’ve culled through the …more
I got hooked on European soccer when I lived in the UK for a couple years. Taking the train from Redding to Liverpool for a match at Anfield where I was hugged after a Michael Owen goal – Who says the Brits don’t have emotion? – was quite an experience. So when I stumbled across the following …more
