Storytelling Through a Business Prism

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“Lou, You Know What Your Problem Is?”

Years ago we resigned a big brand account in the consumer electronics space. I think the statute of limitations has run out, 10+ years, so I can share the name. You’ve probably heard of them. Sony. At the time we supported their consumer electronics business in the U.S. handling their video camcorders, cameras and laptops. …more

A Tech Service to Help You Find Your Golden Coverage Hit

By Brooklynn Loiselle, Account Coordinator If you were offered one golden egg or 100 normal eggs, which would you take? While having 100 eggs may provide you with plenty of meals, you’ll likely pick the golden egg because unlike the typical egg, which most people have, a golden egg is rare and valuable. We hear …more

Why ‘provocative’ should be part of your owned content strategy

By Mark Pinsent, Managing Director, Hoffman Europe   It’s an interesting word, provocative. Many (most?) people would feel that it has negative connotations; that it’s about someone looking for an argument, spoiling for a fight. Indeed, if you look at many dictionary definitions, these do lean towards the adverse, for example, “causing an angry reaction, …more

There’s no debate: Not paying an intern as a PR agency is unethical.

By Chris Owen, Director, Hoffman Europe We recently had a call with a potential PR intern, as part of a series of chats we’re having for new agency hires for the year ahead. He was positive, clearly had a flair for writing, had a great balance between ambition and desire to learn his PR chops, …more

How to land a story in top-tier publications

  “I want to be in WIRED. How do I get into WIRED?” By Chris Owen, Director, Hoffman Europe As a PR pro, if I had £1,000 for every time a prospect or client said, “We’d like to get into WIRED / The Economist / the FT,” then I’d genuinely have no mortgage. I might …more

Dear Joe, Expand Your Cabinet with Words

  Dear Joe, Welcome to the White House. Is it just me or does it feel like it’s been an eternity since the Nov. 3 election? Anyway, I know you come into office with several mission-critical priorities screaming for attention. The pandemic has killed roughly 400,000 Americans. Economic conditions prompt comparisons to the Great Depression. …more

The Man (Trump) Can’t Even Pretend to Say the Right Thing

No need to rehash yesterday’s events. My Mom’s choice of adjectives was “disgraceful.” I’d say that nicely covers it. What was Trump’s answer to the storming of the White House? A tweet (naturally). Because Twitter had locked down Trump’s account for his incendiary behavior, he had to use the account of one of his minions, …more

Wishing Everyone a Healthy and Fun (don’t forget the fun) 2021

What a year! We are almost there. We can see the finish line to the calendar year just beyond our outstretched finger tips. While the world won’t automatically return to its axis on Jan. 1, 2021, there’s something rejuvenating about starting a new year with a blank canvas and possibilities. Happy holidays.