Check out the headline in The Wall Street Journal last month. “Apple Teams with Jack Ma” The headline didn’t say “Apple Teams with Alibaba.” Why? And don’t say because the word “Alibaba” wouldn’t fit in the space for the headline. It turns out that both words take up seven characters. I think it’s because the …more
Every PR agency with a pulse touts its storytelling chops. You half expect carnival barkers shouting, “Step into our tent, and we’ll show you how to tap the magic powers of storytelling to connect with the outside world, eat canapes at Davos and pal around with Anderson Cooper.” Yet, the vast majority of content developed …more
It’s been a rough week for United Airlines. When my mom — who is still getting the hang of this thing called the internet — asks if I’ll continue flying on United, you know the PR debacle has reached the masses. I have this theory that a PR crisis typically breaks down into five stages: …more
Here’s another grab-bag post, capturing a smattering of thoughts related to storytelling techniques. Apple Ads Didn’t Always Display a Certain Panache Apple has done such a masterful job in creating its “look and feel,” one forgets the evolutionary process behind the brand. Check out the print ad below signed off by Mr. Jobs in the …more
