If any organization should nail the fundamentals of SEO, it’s Google. After all, Google wrote the rules behind online search and holds the keys to the algorithm. It’s a little like knowing the words for a spelling bee before the spelling bee takes place. Sure, it still takes knowledge to win it, but the …more
I moved to Silicon Valley during the summer of 1981. I had no clue that IBM would introduce the personal computer a few weeks later and the microprocessor was on its way to rock-star status. Rewinding the tape to the early days, I’ve created a name game that pulls from all aspects of the …more
This has nothing to do with communications. Then again, it has everything to do with communications. The demands on my time these days has made it tough to squeeze in time to write for my blog; hence, the dusting off of this Trade Joe’s post. Let me set the stage. My wife and I decided …more
Tuesday’s list covered considerable ground. The rest of the Top 10 storytelling posts in 2020 kicks off with musings on post 1,087 (but who’s counting?). . 6) I Wrote 1,087 Blog Posts, and All I Got Was This Lousy T-Shirt Before anyone shouts,“fake news,” yes, I dusted off the post that commemorated …more
What a weird year. Being the mug-is-half-full type, I believe 2021 will (eventually) bring us some semblance of normalcy. As for the past year, I could have devoted every post to the antics from the White House. Exercising restraint that would have made my mom proud, I found plenty of other topics to parachute into. …more
If any organization should nail the fundamentals of SEO, it’s Google. After all, Google wrote the rules behind online search and holds the keys to the algorithm. It’s a little like knowing the words for a spelling bee before the spelling bee takes place. Sure, it still takes knowledge to win it, but the …more
This has nothing to do with communications. Then again, it has everything to do with communications. Let me set the stage. My wife and I invited our two sons, daughter-in-law and grandkids over for a BBQ last Saturday thinking spring had arrived (not quite). After shopping for burgers, buns, condiments, etc., we decided to make …more
Between Huawei’s reputation, 1,000 posts, our Asia team crushing it, taking things personally and Frank Bruni’s acerbic wit, the first half of the best posts in 2019 covered a lot of ground. Here comes the second half. . . 6) Thought Leadership versus Thought Followship The communications industry has wakened to …more
You can throw out many adjectives to describe 2019. Dull won’t be one of them. Writing about the intersection of communications, journalism and branding, a never-ending stream of fodder for potential posts flew by my window every day. I wish I had more time to dig and explore. The following captures the first half …more
