Tag: Hoffman family

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Vote (and a confession)

No exclamation point needed. One simple word. Vote. Everyone says democracy is on the ballot. For me, I checked the box for sanity. Thomas Friedman, New York Times columnist, wrote last week: “The good news is that we’ve survived four years of Donald Trump’s abusive presidency with most of our core values still intact. To …more

Applying Storytelling Techniques to Lift Auto-Generated Emails

Nothing impacts the success of a company more than its ability to recruit talent. Massive investments are earmarked for the cause ranging from websites to research to recruiters to salted caramel macarons for the requisite on-site sugar high.     Yet, the auto-generated email that lands in the candidate’s inbox after submitting a resume is …more

Let’s Hope TMZ Doesn’t Get Their Hands on This Mother’s Day Video

I’ve avoided clickbait for nearly nine years and 1,096 posts … until now.     The headline for this post definitely qualifies as clickbait. You’re not going to find a video on Kim Kardashian dissing her mom. With that said, watching my mom share her unfiltered insights on the business of public relations does offer …more

The Plight of Auto-generated Emails and How Language Can Make a Difference

Nothing impacts the success of a company more than its ability to recruit talent. Massive investments are earmarked for the cause ranging from websites to research to recruiters to salted caramel macarons for the requisite on-site sugar high.     Yet, the auto-generated email that lands in the candidate’s inbox after submitting a resume is …more

Election Day Proves You Can Teach an Old Dog at Least One New Trick

Confession time. Wheel in the single light bulb recreating a scene from “Deutschland 83.” Let’s add an interrogator to left of the bulb who is gifted in non-verbal communications. OK, I’m ready. I had never voted in a public election — casting my ballot to get Stanley Telson elected as our fifth grade homeroom rep …more

I Told My Mom, “Now I’m the One Asking the Questions.”

This wacky business of PR isn’t easy to understand if you’re standing on the outside. I was curious about how much my mom had absorbed on the PR profession through sheer osmosis and interviewed her a few years back on the topic. Armed with an iPhone and my trusty videographer — that would be my …more

Parents, Marriage and Lessons for Business (and Life)

Our younger son gets married on Saturday. At a time when everyone looks ahead, I decided to also look backward to the marriage of Marv and Ruth Hoffman. The photo above shows my parents on their wedding day flanked by their moms. Their story is a common one for their generation — their parents arriving …more