I’ve been waiting months to share this exchange with a journalist at a major business publication. I love this example because it shows a journalist’s reaction to the same core content: one based on the typical bulldoze pitch, and the second reflecting storytelling techniques. Here’s the first volley. Me Journalist This was probably my worse …more
Are we really at the midway point of 2010? In honor of the milestone, I’ve captured my personal eight – lucky in Chinese numerology – favorites from the first half of the year. 1) Communicating with Fresh and Compelling Language This was my first edition of “Moes Takes,” a vehicle to call out clever quotes in stories …more
I got the SlideShare religion because the platform simplifies the blending of words and visuals in storytelling. But there are a number of ways to bring visuals to the fore, such as the infographic. I was particularly impressed with the savvy displayed from a company called Infegy in creating an infographic on the vuvuzela, those pesky horns providing the “lovely background music” …more
We’ve talked about the star power of the anecdote in storytelling. Here’s yet another example. Sarah Needleman at The Wall Street Journal sent out the following query on HARO: I’m seeking small-business owners who struggle or used to struggle with reprimanding employees for poor performance or bad behavior. But I need more than just someone …more
The Innovation Journalism (InJo) Conference at Stanford kicked off yesterday. Gathering 100+ journalists, academics and the like to scrutinize the telling of the innovation story makes for a lively dialog. The opening session featured David Nordfors, founder of InJo, interviewing Krishna Bharat, the creator of Google News. Dubbed a “fireside chat,” I’m pleased to report both …more
The typical product review has a happy ending. By that, I mean the end of a review usually calls out one product as the best choice. In spite of the “happily every after” – at least for one company – you don’t associate the product review genre with storytelling. Instead, these articles strive to clinically attach a value to …more
There’s no question that photos like the one above that accompanied a New York Times article on China’s surging demand for coal accentuate storytelling. In some cases, we’re actually seeing storytelling revolve around visuals like the seafood charticle in WIRED Magazine. I think The New York Times does a particularly good job in building their stories around a …more
I spoke at the American Chamber of Commerce in Beijing on storytelling a couple weeks ago. The talk triggered interest from a Chinese publication which asked me two questions via e-mail: How does storytelling impact today’s traditional media as well as social media? How does storytelling benefit business executives and their respective companies? …more
We published the first guest post on this forum a couple of weeks ago from Michael Margolis. No. 2 comes from one of the Agency’s account folks, Julia Sinykin, who looks at stories in the context of water. And we’ll continue to strive to periodically shake up the status quo. The word “irony” comes to …more
