There’s a reason that the official Google Blog is so well read and shows up on the Techmeme leaderboard. Beyond dominating search, the Google posts are crafted with a conversational tone and often contrast the old way with a new way. Take last week’s post “Go thataway: Google Maps India learns to navigate like a …more
The movie business provides a window into how people like their stories. The path for movies can take many forms, but they end on a positive note 99 percent of the time. That’s the way we like it. Shrek gets the princess (albeit, with a revised look). Michael Oher goes on to play offensive tackle …more
I was delighted when Steve Farnsworth asked me to contribute a guest post to his blog. The content follows. While it’s not exactly focused on storytelling, it still falls under the communications umbrella. Steve originally approached me to share my perspective on the changing role of internal PR practitioners. No question, the economic downturn has …more
The typical news release offers less drama than watching Aunt Bee on a rerun of The Andy Griffith Show. For those under 50 not familiar with the sitcom just listening to the show’s theme song tells you all you need to know. Of course, I recognize that companies need to announce products and other types of …more
