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Hoffman Agency Names Thomas Franky as General Manager in Indonesia

By Caroline Hsu, Managing Director, Asia Pacific   We have doubled down on Indonesia, today announcing that Thomas Franky will join the Agency to lead our Indonesia team. You don’t hear much about the Indonesian market in the West. We believe that is about to change. Consider that PricewaterhouseCoopers predicts that Indonesia will constitute the …more

A “Life is Better Than Fiction” Communications from Silicon Valley

I’ve lamented the lack of storytelling in job descriptions, with everyone seemingly depending on the same HR 101 handbook. I’ve also showcased killer job descriptions like this one from Medium. Now comes a job description on LinkedIn like none other (h/t to Burghardt Tenderich for the flag). The creator was determined to leave nothing to …more

When the Media Fails to Distinguish Between PR and Advertising

  Lou—I wanted to reach out regarding the blog posted this week “When the Media Fails to Distinguish Between PR and Advertising.” It is unclear to me who the author is, and a little disappointing that they developed a whole narrative about us out of thin air, but please share that the North American Meat …more

Questioning The New York Times’ Grip on Silicon Valley History

The New York Times ran a story last month on employee activism at Google and its firing of four employees involved in the movement. No question, the topic warrants coverage. The two NYT journalists, Kate Conger and Daisuke Wakabayashi, dig into the topic with a touch of foreshadowing: “The dismissals are expected to exacerbate rocky …more

China’s 996 Work Ethic vs. Silicon Valley

If you’re not familiar with the “996” acronym in China, it stands for working from 9 a.m. to 9 p.m. six days each week. Jack Ma, founder of Alibaba, seemed to have hit a nerve last week when he remarked on WeChat: “I personally think that being able to work 996 is a huge blessing.” …more

CliffsNotes on Meeker’s State of the Internet

And people say my PowerPoint decks are too long. This year’s treatise on the internet from Mary Meeker weighs in at 294 slides. After reviewing the presentation, I’ve captured the slides that got my attention.   Take Immigrants Out of the U.S. Tech Industry, and the Equation Changes . Thought Bubble: At a time when …more

Translating a Silicon Valley Culture in Japan

By Shingo Nomura, Vice President, North Asia for The Hoffman Agency   I joined The Hoffman Agency to lead its Japan office in 2002. After roughly four years at a traditional local PR company in Japan, I found the idea of blending a Silicon Valley mentality with the Japanese way quite appealing. While I didn’t understand …more