That’s not a typo in the headline. Nor am I trying my hand at keyword stuffing. Back in June a post detailed how social media, in this case Facebook, reshaped the storytelling behind a Navy squadron rescuing a family lost in the middle of the Pacific Ocean. Here’s an example of interactions on social media …more
Every PR agency claims social media expertise. As the “train wrecks” demonstrate, it’s not always true. With this in mind, Sociagility has rated how global PR agencies perform in applying social media to themselves for the second consecutive year. To put science behind the quest, Sociagility uses what it calls the PRINTTM methodology to rank …more
The underpinnings of any social network revolve around the interactions. By personalizing those interactions, we share a little about ourselves and make connections. For all the things that are great about LinkedIn – there are plenty, not the least being pulling other social feeds into one’s profile – it defies logic that LinkedIn encourages impersonal …more
I highlighted a clever video by Doubleday last week, part of the marketing campaign behind John Grisham’s latest novel, “The Litigators.” It shows the storytelling possibilities that can come from combining owned media and social media. John Pitts, VP, Marketing Director at Doubleday and the person behind the Finley & Figg TV ad, was good …more
That’s the question that The Holmes Report set out to answer. To put science behind the quest, Holmes engaged Sociagility which measured each global agency’s social media footprint. Sociagility uses what it calls the PRINT social media performance measurement methodology. The PRINT Index measures five attributes of social media performance – popularity, receptiveness, interaction, network …more
Steve Farnsworth and I tag-teamed on discussing social media and storytelling at an IABC lunch last month. Thanks go to Meta Mehling for putting together the talk. It would be presumptuous of me to say a good time was had by all. But I can say both Steve and I enjoyed what proved to be a very interactive …more
Yesterday’s post highlighted half of my list of favorite posts from 2010. Here’s the second half of the list. 7) Aligning PR with Storytelling for the Happily Ever After We got the SlideShare religion this year. Using the medium, we walk the viewer through the power of storytelling techniques in building content for public relations. …more
After tackling the topics of ghost blogging and how PR can stay relevant, 4 Perspectives on 4 Communication Issues enters week three pondering what role a communications agency should play in a client’s social media effort? This question delves into one of the great debates of our time, right up there with the meaning of life and …more
I spoke at the American Chamber of Commerce in Beijing on storytelling a couple weeks ago. The talk triggered interest from a Chinese publication which asked me two questions via e-mail: How does storytelling impact today’s traditional media as well as social media? How does storytelling benefit business executives and their respective companies? …more
