Tag: storytelling in recruitment

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Applying Storytelling Techniques to a Landing Page. Yes, It’s Possible!

I’ve written several posts on how storytelling seems to be MIA when it comes to the humble job description. Even in Silicon Valley where deviating from the status quo is supposed to be the status quo, virtually all companies still borrow from the same HR document called “Deadly Dull Job Descriptions.” It makes no sense. …more

The Best Job Descriptions on the Planet

Every company correlates the recruitment of top talent to long-term success. Yet, companies continue to churn out job descriptions like soulless widgets on an assembly line. Even in Silicon Valley where rule-breaking serves as a badge of honor, job descriptions get zero respect. I wrote last summer that 99 percent of companies borrow from the …more

Storytelling Lifts Job Description Out of the Fray

The language in most job descriptions is deadly dull. It’s as if 99 percent of companies borrow from the HR playbook, “Vanilla Job Descriptions.” Companies may tout people as their valuable asset, but they pay scant attention to the crafting of job descriptions for recruitment. I have a theory on the disconnect. The best writers …more