“Friday Levity” returns on Thursday (not necessarily back by popular demand). Check out the following photo from a Chinese website selling English language lessons. Always good for models in an advertisement to exude friendliness. The fellow waving “hi” to the reader looks fine. But the girl’s wave is so close to her face it looks like …more
Whether we’re talking an IT director at a Fortune 500 company or an aluminum salesman in Des Moines, people consume visuals with greater ease than words. That’s why communicators of all shapes and sizes should embrace visual storytelling. And there’s more to visual communication than the grandiose infographic. Photos, illustrations and simple graphics can enhance …more
Fortune recently covered Jack Dorsey’s latest venture, a service that promises to cause heartburn for the banking industry by essentially transforming the smartphone into a credit card reader. From a communications perspective, the following visual caught my attention. Click here for a larger version of this graphic. The illustration reflects a classic storytelling technique we’ve …more
Government entities have always recognized the benefit of media-like qualities. Heck, the U.S. military publishes “Stars and Stripes.” One could argue the White House jumped on this bandwagon during the Hoover administration when it created the position of White House press secretary. But the Obama administration takes the “every organization is media” mantra to the next …more
I continue to be surprised that more companies don’t include SlideShare as part of their “owned media” strategy. It’s an ideal storytelling medium, can cultivate the company’s personality, and establishes a digital touch point with viral potential. SlideShare recently aggregated analytics from its platform to formulate what it calls the Zeitgeist deck. SlideShare Zeitgeist 2010 . While …more
Yesterday’s post highlighted half of my list of favorite posts from 2010. Here’s the second half of the list. 7) Aligning PR with Storytelling for the Happily Ever After We got the SlideShare religion this year. Using the medium, we walk the viewer through the power of storytelling techniques in building content for public relations. …more
I got the SlideShare religion back in June. The medium allows you to craft a story that the audience can consume in a few minutes. Plus, you gain another digital touch point that easily integrates into your overall social media strategy. We’ve used SlideShare as a tool to evangelize the power of storytelling in the deck “Aligning …more
Avery Dennison dominates the market for mailing labels and the like. The company rung up roughly $6B in sales last year. With that said, I think it’s fair to say that the sticky label space fits into the commodity quadrant. I’m also guessing that the margins on those “Hello My Name Is __________” tags aren’t …more
I got the SlideShare religion because the platform simplifies the blending of words and visuals in storytelling. But there are a number of ways to bring visuals to the fore, such as the infographic. I was particularly impressed with the savvy displayed from a company called Infegy in creating an infographic on the vuvuzela, those pesky horns providing the “lovely background music” …more
