The AdAge headline screamed “B-to-B Content Fails to Engage Users.” Forrester Research graded 30 B2B websites based on 10 criteria reflecting the engagement level of the content. The results weren’t pretty. With 30 points possible, the average score was a mere 12.8. “The biggest problem is that the majority of content talks about the company, …more
Today marks the five-year anniversary of Google turning to its corporate blog to communicate changes in China. At the time I thought that this was a big damn deal from a communications perspective. As I shared in a post last week, Google’s decision gave street cred to corporate blogging. For a broader perspective, I reached …more
On January 12, 2010, Google published a post with the austere headline, “A New Approach to China.” One could make an argument that the China decision was one of the three biggest in Google’s history up there with the acquisition of Android and Larry Page replacing Eric Schmidt as CEO. And they communicated the China …more
Everyone perceives advertising agencies as creative. Forget the football game. The Super Bowl delivers three hours of programming that essentially turns into a promo for creativity in the ad biz. As Exhibit A, check out the Budweiser Puppy Love ad which has had over 54 million views and counting. People also categorize the digital shops …more
Back in January, I offered 10 quasi-mad predictions on how the communications industry would unfold in 2014. With nine months in the rear-view mirror, it’s time to look at the scoreboard. Prediction 1: The Pope’s Selfie Goes Viral I figured the big event would happen at Easter Mass. It turned out to be with two …more
Everyone has the content religion. If you toil under the marketing umbrella, your updated job description likely includes the word “content.” And publications ranging from BuzzFeed to Fortune to BusinessInsider have created business units to address — that’s right — developing content for companies. Which explains why the mantra, “Content Is King,” has been chanted …more
We strive to be advocates for the PR profession. This means making time for information interviews and other activities that guide students in finding the elusive first job. My own hunt for that first job left a lasting impression. I couldn’t even give myself away … literally. After the conventional path yielded rejection after rejection, …more
There is so much “baloney” – pick your noun – in corporate communications that honest talk can serve as a brand-building exercise. That’s what we saw from Google last week when it publicly shared the diversity numbers behind its workforce in a blog post that starts: We’ve always been reluctant to publish numbers about the …more
The couple looked so happy after the big day. Now as the “sausage making” behind the Omnicom/Publicis merger makes its way to public view, you might want to close your eyes. It’s not pretty. The Wall Street Journal reported on Friday that “battles over power and position” threaten to torpedo the merger. Sounds like the …more
