In preparing for a storytelling workshop in Asia last week, I spoke with six different journalists from blue-chip properties like Reuters and The Next Web. I asked a simple question – How do you prepare for an executive interview? While each journalist has formulated his or her own approach to due diligence, two common denominators …more
Every PR agency claims social media expertise. As the “train wrecks” demonstrate, it’s not always true. With this in mind, Sociagility has rated how global PR agencies perform in applying social media to themselves for the second consecutive year. To put science behind the quest, Sociagility uses what it calls the PRINTTM methodology to rank …more
People often ask me how I find the time to participate in social media. The answer is easy – Fear. Specifically, fear of being left behind. I’m convinced that active participation in social media keeps me coming up the learning curve and my skill set relevant. As a subplot to the learning curve, I read …more
It’s unlikely you’ve heard of the company called Huy Fong Foods. Yet, if you’ve got even a passing interest in hot sauce, you know their product, Sriracha Chile Sauce. The clear bottle with the rooster has achieved a quasi-iconic look. In a world where digital presence can determine success or failure and a company’s website …more
I like the work that comes out of Nieman Lab. While the property caters to journalists, it’s a good read for communicators who push beyond the status quo with features like “Why’s This So Good?” (reverse engineers storytelling). I’ve always thought PR professionals should spend more time analyzing the storytelling techniques in a range of …more
Many people believe that with the advent of email, the quality of writing started to decline. The same people see social media only exacerbating the situation (no LOL from me). I’m not here to debate the issue. Instead, let’s turn the tables and see if today’s language can put a fresh spin on writing. I’ve …more
The China Daily gets Twitter. Just not in China. With more than 100,000 followers, the paper has leveraged Twitter in the United States as another distribution channel for its stories. I say distribution channel because it’s all one-way communication with zero engagement. Click on any link and you’re ushered to the publication’s English website. It …more
The underpinnings of any social network revolve around the interactions. By personalizing those interactions, we share a little about ourselves and make connections. For all the things that are great about LinkedIn – there are plenty, not the least being pulling other social feeds into one’s profile – it defies logic that LinkedIn encourages impersonal …more
That’s the question that The Holmes Report set out to answer. To put science behind the quest, Holmes engaged Sociagility which measured each global agency’s social media footprint. Sociagility uses what it calls the PRINT social media performance measurement methodology. The PRINT Index measures five attributes of social media performance – popularity, receptiveness, interaction, network …more
