Vince Lombardi, the famous football coach for the Green Bay Packers, had a saying, “When the going gets tough, the tough get going.” So it’s been for international companies this year as the pandemic and a volatile political climate force executives to navigate a communications environment unlike any in history. One topic that’s worth putting …more
Whoever said there’s no such thing as “bad PR” never held a press conference at the Four Seasons Total Landscaping in Philadelphia. No matter how much Republicans try to change the narrative —Hey, we thought it was time for something less formal — Trump’s chronology of tweets tells the story (source: @sissenberg). Noah …more
Remember when October was winding down and everyone was thinking, “Only a few more days and this madness will be over”? I never expected the man to go quietly in the night or day. I did expect his surrounding advisors — you know, the “sane” human beings like Jared Kushner and Lindsay Graham — to …more
OK. I understand the pressure on the White House communications team to come up with something, anything, to show Americans that Trump deserves a second term. Rather than field questions from pesky journalists, it stands to reason they would brainstorm ways to go on the offensive. Offer free chalupas at Taco Bells in the battleground …more
We’re now days away from the U.S. Presidential election. I’m optimistic that that the polls have it right, that the vast majority of voters understand four more years of Trump would be akin to putting the country in a wood chipper. When the 2016 election put Trump in the White House, our folks in Asia …more
Update: I dusted off this post because the content remains relevant today. The President continues to struggle with the concept of delivering a clear and consistent message. Yet, he’s a “natural” at generating earned media. . Before addressing the question, let’s consider the high-level objectives of the typical communications campaign. Increase awareness, often in …more
The Grab Bag post returns for a second 2019 installment. Again, the story lines in these posts can’t quite shape stand-alone posts. Yet, I hate to see a shard of a story go to waste. . TIME Cover Photo Depicts a Stately President Trump Take a gander at the cover of TIME Magazine August …more
Yes, President Trump capitulated last Friday, and the U.S. government is once again open for business. But his quest for a wall isn’t going away, and it has nothing to do with securing our borders. Instead, Trump is looking to establish a symbol of his legacy that works better on Instagram than a presidential library. …more
“Best” is such a subjective word. One person’s “best” is another person’s “meh.” Sometimes, the word carries zero meaning as in “You’re the best.” With the New Year philosophizing out of the way, we can skip to the posts that kicked the hardest as determined by me — not the Google Analytics. 1. Tim …more
