Tag: persuasive language

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Top PR and Storytelling Posts in H1, 2019 (Part 2)

Monday’s post captured five of the 10 top posts this year (so far). Here are the remaining posts.   6. Game of Thrones Depicts the Best of Persuasive Language The final season of Game of Thrones played out this year. Rather than focus on the Iron Throne, we turned our attention to persuasive language, specifically …more

Game of Thrones Depicts the Best of Persuasive Language

I’m not talking about our friend Lord Baelish who discovered that chaos wasn’t exactly a ladder. I simply like the line. With the last season of “Game of Thrones” soon to kick off, it’s a good time to dust off a lesson in persuasive language from the show. Let’s turn our attention to Tyrion’s plea …more

Revisiting Trump’s Conversational Language

Roughly two years ago, I wrote a post about then-candidate Trump and how he used conversational language as a differentiator. Given his communications since moving into the White House, I decided to dust off the point of view that riffs on a Wall Street Journal column. Unfortunately, skipping to the end, bombastic did win the …more

The Top 10 Storytelling Posts for 2016 (Part II)

Breaking the Top 10 storytelling posts for 2016 into two parts, I published the first part last week. Here’s the second part, again reflecting the varied facets that make up today’s communications in the business world. In spite of the massive changes in our industry, media relations and PR storytelling still matter, an apt way …more

Applying Storytelling Techniques to the Humble Job Description

Persuasive language has a say in the success or failure of virtually every job (ventriloquists get a pass). It doesn’t matter whether you manage a juice bar or lead a Fortune 500 company, the ability to win others over to your point of view matters. The word “others” covers a lot of ground, but let’s …more

Conversational Language as a Differentiator?

That’s the point from last week’s Wall Street Journal column, “The Way Trump Talks,” by Daniel Henninger. Henninger believes that language, specifically conversational language, could turn the election in Trump’s favor and that people have responded to Trump’s blunt language to the point of being oblivious to the content. “Many people today think food isn’t …more

The Best Storytelling Posts for the First Half of 2016 (Part II)

The heck with big data, analytics and science. Subjectivity rules in selecting the top 10 posts from the first half of the year. Tuesday’s post captured half of the list. Here’s the second half. 6. Media Squeeze — and Watermelon Explosion — Described by the NY Times Presents an Opportunity for PR The New York Times …more