Category: Levity

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Open Letter To Art Howe On Public Relations And Image Restoration

Dear Artie, It is OK to call you Artie? Anyway, I’ll get to the point. Your rush to join the talk-show circuit after the debut of “Money Ball” generated some good news and bad news. Let’s start with the good news. You didn’t send your wife to do your bidding and talk to the media. Thank goodness you’re a student of …more

A Story That Once Again Proves Life Is Better Than Fiction

  Now here’s a headline that causes one to pause: Swedish Man Caught Trying to Split Atoms in Kitchen My idea of a kitchen adventure involves experimenting with Dijon mustard in tuna or trying out the new omelet pan I got for Father’s Day. A laggard in physics, I can say with a straight face …more

B2B Video Storytelling Plays Off Dos Equis Campaign

Anyone can create a video and gain access to millions of viewers. The barriers to entry consist of nothing more than a video recorder and an Internet connection. But the rise of anyone-can-make-a-video has generated a fair amount of dreadful stuff. It’s especially challenging for a B2B company to create a video that stands apart …more

Have You Ever Read A Legal Brief That Not Only Told A Story But One With A Sense Of Humor?

I haven’t. Until now. Welcome to U.S. District Court of California with the Honorable John F. Walter presiding over the spat between the Motion Picture Association of America (MPAA) and Zediva, which rents DVDs online. One quick housekeeping note – While we support Zediva on the PR front, we had no involvment with the brief. I’m guessing I’ve read through 100 or so …more

The Bursting of the Cupcake Bubble, Take Two

My predictions for Silicon Valley in 2011 highlighted the bursting of the cupcake bubble. Yesterday, Kara’s Cupcakes showed up on our door step with a box of cupcakes and a note that read: Here is a little piece of the bubble before it bursts. Enjoy! How can one not be impressed with their sense of humor …more

Condiment War Unleashes Unsavory Diatribe

National Mustard Day took place on August 7. Who knew? I got a kick out of the City of Middleton’s proclamation. Typically, these types of proclamations are the epitome of dull, paying proper homage to the topic at hand and being careful not to offend anyone. Not the case for the mustard evangelists. It’s not enough …more

Chicken Gone Bad

I’ve decided to live on the edge. By eschewing a SEO-friendly headline, I run the risk of attracting readers researching salmonella in poultry. When this post actually reflects a rumble through the KFC website where I came across a section called “Picnic Planning.” At this point I’m thinking this could make a terrific mini case study on …more

Never Underestimate The Power Of A Great Story

The headline comes from a Canal+ video (brought to my attention by one of our vice presidents, John Radewagen). Our protagonist in this story cheats death four times by his recollection in the space of 74 seconds: Bullets Cut-down tree Waterfall Lumber mill blades Of course, the real twist comes at the end when he …more