Today is Mother’s Day. We pay tribute to all the moms do. My mom taught me the basics of interviewing, specifically what I came to term the where-what-who method of questioning: Where you were last night? What did you do? Who were you with? Fast forwarding to today, I’ve conducted well over 500 interviews. I …more
Today is Mother’s Day. We pay tribute to all the moms do. My mom taught me the basics of interviewing, specifically what I came to term the where-what-who method of questioning: Where you were last night? What did you do? Who were you with? Fast forwarding to today, I’ve conducted well over 500 interviews. I …more
By my back-on-the-envelop math, I’ve conducted over 500 interviews. It’s one of my favorite parts of the job. The cajoling and probing of a source to get to the good stuff offers a sense of discovery. With Mother’s Day around the corner, I get to dust off an interview that makes my top-five list. But …more
I’ve avoided clickbait for nearly nine years and 1,096 posts … until now. The headline for this post definitely qualifies as clickbait. You’re not going to find a video on Kim Kardashian dissing her mom. With that said, watching my mom share her unfiltered insights on the business of public relations does offer …more
I’ve written 1,009 posts including this one. I don’t know if my Mom has read all of them — suspect she took a pass on my tirade about the city of Middleton’s proclamation of “Mustard Day” — but she’s been an avid reader of the blog. She claims that the blog is an extension of …more
This wacky business of PR isn’t easy to understand if you’re standing on the outside. I was curious about how much my mom had absorbed on the PR profession through sheer osmosis and interviewed her a few years back on the topic. Armed with an iPhone and my trusty videographer — that would be my …more
I interviewed my Mom last year in honor of Mother’s Day. Doing my best imitation of Geraldo Rivera — we both attended the University of Arizona and we both wear glasses — I peppered her with questions thinking that she didn’t understand the PR business. Heck, after 30+ years in PR, there are times when …more
I gave my Mom plenty of storytelling fodder as a youngster. It’s not like the trajectory of my youth marked me as a potential felon. But I did prefer to ignore rather than test parental boundaries which caused some heartburn from the Mom. With Mother’s Day around the corner, I thought it was the perfect …more
